Privacy Policy

youfirst is a product of Emotion ID ltd.

Emotion ID based in European Union follows the most strict rules of Privacy Policy worldwide. Our company advocates for opt-in approach to study participation. We take your personal information very seriously and also we encourage you to review this simplified policy document tailored to our website visitors.

If you have questions or concerns about your privacy, please contact us at Or Emotion ID, Pionierska 15, 831 02 Bratislava, SLOVAKIA, EUROPEAN UNION.


Last Update: February 18, 2018

The policy outlined in this document applies all information gathered through the use of the website only and is applicable worldwide.. If you give us Personal Information, we will treat it according to this policy. This document also covers information acquired through the use of our web-based Products such as video.

Under “Personal Information” is understood any information that can be used to identify an individual.

Anonymous information collection

To better understand the usability of the website and the use of our products, Emotion ID may collect network information, non-personal aggregate or demographic data through cookies, web logs, and web beacons. technologies, such as cookies and web beacons, provide you with a customized experience and recognizing you when you return. Our cookies do not read personal data off of your hard disk or read cookie files created by other sites. Accepting the cookies used on our website may give us access to information about your browsing behavior while on our web pages, which we may use to personalize your experience and track user traffic patterns. You may browse most of Emotion ID’s website without accepting cookies from Emotion ID; however, some website functionality may be lost by disabling cookies on your computer. Web logs and web beacons are ways of gathering basic statistics and managing cookies, and do not extract any extra information from your computer. Turning off your browser’s cookies will prevent web logs and beacons from tracking your specific activity. If you prefer not to receive cookies while browsing our website or via HTML-formatted emails, you can set your browser to prompt you before it accepts cookies or refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser.

Research participation

Emotion ID provides people with opportunities to participate in interactive web applications in which data will be collected. This data collection happens only with informed consent. The data may include a subset of the following categories:

Video from a participant’s web-cam, Affective data derived from video, age and gender

Video data of individuals is regarded as personal information so Emotion ID takes the process of recording participant video very seriously. Data is send only via secure connection. Emotion ID will never associate data with an individual without the individual’s consent. By default Emotion ID will only use video data by algorithms around measurement and communication of emotion.

Youfirst website does not knowingly collect Personal Information from children under the age of 15, without parental consent. If we learn that we have collected Personal Information on a child under the age of 15, without parental consent, we will erase that data from our systems. Emotion ID encourages parents and guardians to monitor the online activity of children in their care.

Consent to the transfer, processing and storage of Personal Information

We reserve the right to transfer your Personal Information gathered from our website to any Emotion ID affiliate worldwide, as well as to third parties acting on our behalf, for the purposes of processing or storage of data. By providing any of your Personal Information, you fully understand and consent to such transfer, processing and storage of such information.

Updates to the Privacy Policy

We may update this policy from time to time. If you choose to be informed when changes take place, please email us at Whether or not you chose to receive notifications via email, our website will indicate when the policy has been altered. You may access the current version at any time by clicking on the “Privacy Policy” link at the footer on our website. Your continued use of the youfirst website or Products thereafter, serves as binding confirmation that you agree with such changes.

You are free at any time to ask us to delete any personal information you have provided. Please contact us at to make these changes. Emotion ID may need to retain some Personal Information for the period of time necessary for legal proceedings, legal requirements or for settling your account.

If you are our customer and you do not wish us to continue using your Personal Information, you may request that your account be deactivated. The reasons we collect and use your Personal Information are outlined below.

If you are an Emotion ID customer, you provide us your name, address, payment information, email and or telephone number. Emotion ID may need to use this information to verify credit card information, process payments and ship products through our trusted shipping partners. Emotion ID may make use of a trusted third party to process your payment and in these cases we will share your billing information with that party. If you are an Emotion ID customer you may also receive product updates or other information from our team.

Emotion ID customers may be granted access to protected areas of the website. In order to do so, they may need to activate an Emotion ID Web account that requires the use and storage of some Personal Information.

Emotion ID may also store relevant Personal Information to manage customer feedback.

Emotion ID provides individuals the opportunity to contact us with job inquires by contacting If you send Emotion ID a resume or other documents containing Personal Information it may be entered into a recruitment database. You may receive inquires from Emotion ID or our affiliates in response to your inquiry.

We do not sell or rent your Personal Information to others unless you have granted us permission to do so in advance.

If necessary to provide you with a Product or transaction you request, then we may also share your Personal Information with business partners, service vendors, authorized third-party agents or contractors.

We provide the third parties with the minimum amount of Personal Information necessary to fulfill the terms of the predetermined service or transaction, and no third parties are permitted to use your Personal Information except for the purpose of providing a specific service on behalf of Emotion ID.

Under certain circumstances, Emotion ID may be legally obligated to disclose your Personal Information (e.g. subpoenas, court orders, etc.). At our discretion, we also may elect to exercise our legal rights to defend against legal claims.

We may collect and possibly share Personal Information and any other additional information available to us in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Emotion ID’s Terms of Service, or as otherwise required by law.

While navigating youfirst web site or computer-based Products, you may be directed to content or functionality that is hosted by a third-party supplier. When Personal Information is collected on behalf of Emotion ID exclusively, Emotion ID’s Privacy Policy will be referenced and will dictate how your Personal Information will be used. For other, non-Emotion ID sites or services, the site or service provider’s privacy policy should be consulted.

We will ask for your consent before we use or share your Personal Information for any purpose other than the reason you provided it or as otherwise provided by this policy. In order to let us know your preferences, we will require an action on your part, such as checking the appropriate option, to indicate your consent.

When we transfer credit card information over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology. While we strive to protect your Personal Information, we cannot ensure the security of the information that you transmit to Emotion ID, please make sure that you protect yourself by never sending Personal Data over an unsecure connection.

We strongly encourage you to take every possible precaution to protecting your Personal Information when you are on the Internet.